Easy question for my Brit brethren

[Stryker]

The TV presenters over here, apart from being generally thick, seem to have a competition as to who can wear the poppy first, when I were a lad, poppies were generally sold in the week leading up to rememberance sunday.
Having said that, if it raises more awareness and brings in more money for the charity, then more power to it I say, it's better than people not being aware.